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With its exclusive partner RITMA, INNOVAD was present at this year LIvestock Asia Expo & Forum in Kuala Lumpur introducing all its innovative feed additives as well as its dedicated state-of-the art production facility. Dr. Qi Zhang, Innovad Regional Director South East Asia ,well supported in Malaysia by RITMA sales organisation, and Ms Nguyen Dieu Huyen, INNOVAD Regional Director Asia Indo-China are very pleased with the services and solutions oriented approach that INNOVAD has been able to develop and bring to the the Asian markets, namely addressing the toxins and mycotoxins challenge as well as the need for target release gut health concepts.
Two main topics, covering important developments in the European feed industry, were shared with an audience of more than 300 general managers and technical managers from the Chinese feed industry. Mr. Gert Hemke from The Netherlands presented the topic: "Formulating pig diets with lower Corn & Soya, and Good Health Status with less antibiotics". Mr. Martin Enderink, Business Development Manager at Innovad Feed Additives, presented: "Challenges and threats for pig farmers and feedmill industry in northern-Europe" in combination with recent statistics and trends of the feed industry in Europe. Although China is still showing improvement and growth in the domestic animal feed market, the topics were highly appreciated by the organizers, the agricultural university representatives, feed association officials, as well as the large audience.
Mr. Stephan Bauwens, Technical Manager of INNOVAD, and Dr. Qi Zhang,Regional Director of INNOVAD, have introduced the strong and sophisticated manufacturing capabilities and innovative product portfolio of the company. INNOVAD’s speakers shared specific knowledge and relevant information on the latest developement on mycotoxin research and discussed in detail the features and benefits of INNOVAD's multi-functional mycotoxin inactivator ESCENT. NOVYRATE, a target released form of sodium butyrate has been adressed as a strategic part of on-farm Salmonella prevention programs as well as a powerfull performance enhancer. Due to the multiple metabolic functions of butyric acid, ensuring an optimal intestinal integrity and because of its unique target release properties, the NOVYRATE product range could count on a lot of interest of the Malaysian animal feed industry. The company’s launch was organized in Melaka and Pinang in close cooperation with the local distributor RITMA and its representatives. INNOVAD has shown a strong commitment to the feed industry in Asia and will continue working on a global key position in the animal feed industry with innovative solutions for feed and drinking water application.
The Europe-based company INNOVAD, designer and supplier of innovative feed additives with added value, was launched to the animal feed industry in Vietnam and Cambodia this early June. Mr. Martin Enderink, Business Development Manager for INNOVAD, and Ms. Nguyen Dieu Huyen, Regional Manager for INNOVAD, have introduced the strong and sophisticated manufacturing capabilities and innovative product portfolio of the company. INNOVAD’s speakers shared specific knowledge on efficient products and solutions for feed application and drinking water application. INNOVAD also informed the audience on performance improvement, animal production efficiency and cost-benefits of specialty feed additives in animal feed & animal production during times of high raw material prices.
Innovad manufacturing site, Essen, Belgium Last June, leaders of Brazilian animal production, managers, consultants, technical people – accounting for over 20,0 million tons of Brazilian annual animal feed production - took part in a European trip organized by Auster Nutrição Animal. They visited a few companies having business and technology partnership with Auster like Royal Friesland Campina in Holland, one of the biggest milk products cooperative in the world, Innovad in Belgium, dedicated to developing and manufacturing global feed additives, and Taminco leader in fine chemicals. Besides such visits, the group attended three lectures at two different locations at the University of Ghent, Belgium, where interesting new developments were discussed in relation to mycotoxins, hidden toxins and animal immune response. Auster is a Brazilian company that started its activity in 2008, dedicated mainly to providing milk-based products to piglets and calves. At the end of 2010, Auster expanded its scope of activity to additives (enzymes, organic acids in free form or encapsulated, binders, probiotics, fatty acids) and other specialties (specific protein sources). Since the early days, Auster always conceived and developed products having in the mind the specific Brazilian animal nutrition needs, looking for the best possible industrial infrastructure & expertise to manufacture such products. The group was invited to visit some of such European production expertise and technology and measure the level of partnership and close collaboration Auster entertains with such industrial partners. |
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INNOVAD introduced at Asia's International Feed, Livestock & Meat Industry Show - 4-6 October 2011 - Kuala Lumpur - Malaysia
